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A small company wishes to have a presence on the Internet. Describe in detail and with associated links and/or screenshots the process of registering a domain and pointing the domain name to an IP (It may be a lab machine or one you have elsewhere). Also show setting up ftp access to the HTML files served by your webserver.

The affordances of the internet allow competitive advantages to small businesses that were not previously available with the traditional brick and mortar structure. A wider geographical span of clients and consumers can access the business and their products or services through the global reach of the internet. Also businesses can reach suppliers that previously were not available to them due to geographical barrier or lack of recognition. However, with little or no knowledge of internet functioning and structure, going online can prove to be costly initially and hard to maintain. To begin an online presence the business will need to create a domain to link their website to a findable address and thus register a domain name to be accessible. The World Wide Web is the interconnection of websites/pages in the internet space. A web URL (Universal Resource Locator) is an address that is put into the browser that will fetch the webpage to the viewers (clients, consumers, suppliers) computer through a series of protocols. Thus a URL address, or a domain name begins with “[|www.]” This is the top-level domain which is then followed by the second-level domain often being the name the organization or firm distinguishes itself by, a domain name associated with the firm. Example, [|www.mehria.com] “mehria” would be the second-level domain and either the name or most relevant signifier of what my webpage will be or contain. Domain names often have multiple third-level domains including domain suffixes, ex. “.com.” Often issues arise if the domain name relevant to the firm is a common phrase or term or the same name as a different business. Conveniently there are domain suffixes that allow companies to distinguish their geographical focus such as “.ca .fr .de” etc… This not only allows the business to relay information of you target geographic market but also to utilize a domain name that is already in use by another firm with a different suffix. Domain names are registered through different platforms who intern will register them with ICANN, the Internet Corporation for Assigned Names and Numbers. Hosts and their files are matched to a Host ID/name and an IP address.

However with the extraordinary growth of the internet it was found easier to match domain names and an IP addresss. Associating a domain name with an IP address allows the technical functioning of the internet to